01 Build
Agentic infrastructure
Tools, prompts, data, and workflows arranged into systems that survive real usage.
Coaching Infrastructure Architect
I build the systems behind better coaching businesses.
I write about AI, operating systems, marketing infrastructure, and the parts of a business that quietly decide whether good work gets found.
Active Console
Systems currently in motion
Pete v2
Multi-agent PM factory. File locks, verification gates, cheaper model routing.
10
K5 Council voices grounded in source material
41k
local RAG chunks in the knowledge bank
Operating bias
Clarity comes through building, not planning. Simple systems beat complex funnels.
What I work on
02 Operate
Coaching business systems
Visibility, offers, CRM, content, and AI support for coaches who need less chaos.
03 Publish
Field notes from the lab
What I am building, what broke, what saved time, and what I would do differently.
The Lab
Recent field notes
Build notes, operating lessons, and the occasional uncomfortable admission from inside the workflow.
Latest
MAY 29, 2026 development agents deployment
Verify the Running System, Not Your Memory of It
I opened a session to fix an open loop that was already closed. The only thing that told me the truth was the live process, not my notes about it.
Read note
MAY 28, 2026 building ai
I Built the Factory to Avoid the Work
I spent a full day building a system to dispatch work to AI agents. The work I was avoiding took fifteen minutes by hand. The factory was the avoidance.
Read note
MAY 27, 2026 ai coaching
Clients Aren't Buying AI. They're Buying Relief
I'm good at finding the issue and reaching for the fix, and the fix usually has tech in it. What I'm working on is the two things I skip on the way there: sitting in the pain, and painting what the work feels like once it's gone.
Read note
MAY 18, 2026 ai adoption
The 61-Point Gap
Most people in your company can use AI. Almost none of them do. That gap is not a tools problem. It is a bridge problem.
Read note
MAY 8, 2026 ai content
Taste Is the Bottleneck Now
AI can make more content than ever. The hard part is knowing what is worth publishing.
Read note MAY 7, 2026 building shipping
Seven Months of Making It Better
I built something that worked and spent seven months improving it before telling anyone. Here's what I was actually doing.
Read note MAY 7, 2026 ai agents
The AI Project Manager That Actually Saved Money
What I learned after rebuilding my PM agent into a multi-agent factory instead of another chat prompt.
Read note
MAR 29, 2026 learning ai
The Reality of Agentic Infrastructure vs. Aspiration
Why the strategic gap in AI isn't the quality of the output, but the architecture orchestrating it.
Read note
MAR 28, 2026 dan martell ai
The CEO's AI Automation Playbook (And Why Consistency Still Wins)
Takeaways from Dan Martell's Elite Coaching Call on dedicating a decade to your craft and saving 10 hours a week with AI automation.
Read note
MAR 13, 2026 mindset growth
The 10X Version of You
I joined Dan Martell's Elite program. Day two, and I already failed the homework.
Read note FEB 12, 2026 ai process
AI Is a Hammer (And You've Never Seen One Before)
What I learned teaching a nonprofit team how to actually use AI — not as a genie, but as a process.
Read note FEB 9, 2026 agents infrastructure
Documentation is Executable Infrastructure
Why I spent 4 hours building a 5,000-line guide that only an AI will ever read.
Read note FEB 3, 2026 building parenting
Building Cicero: Process Engineering for Domain-Specific Coaching
Leveraging process engineering to bridge the gap in domain expertise when supporting my son.
Read note FEB 1, 2026 philosophy web
The Return to the Digital Garden
Why I am moving away from the 'Portfolio' and back to the 'Lab Notebook'.
Read note JAN 25, 2026 tools workflow
IDE-Driven Strategy: Using Coding Agents for Business Ops
Why I use a coding agent to write strategy documents.
Read note JAN 20, 2026 philosophy mindset
The Mindset of Play
We cannot be afraid of the tools that are reshaping our world.
Read note JAN 15, 2026 aeo future
Writing for the Machine Audience
Why we need 'Surgical Precision' and zero fluff if we want AI to recommend us.
Read note JAN 10, 2026 systems strategy
Marketing Problems are Infrastructure Problems
Why throwing more content at a growth problem fails if the underlying data flow is broken.
Read noteCurrent Architecture
What the work points toward.
The through-line is infrastructure: systems that make expertise easier to find, sell, deliver, and improve.
KyberFive
Infrastructure for powerful conversations: business systems, AI workflows, and visibility engines for coaching companies.
CoachOps AI systems Content Forge
Coach as Entrepreneur
Conversations with coaches and operators about building practices that work beyond referrals and good intentions.
Podcast Strategy Operators
Past
Chief Operating Officer, Global Coach Group
Scaled coaching programs to 3,500+ coaches globally. Oversaw product, technology, and operations before turning that infrastructure pattern into KyberFive.
3,500+ coaches
Product + ops
Systems architecture